Zero to One

War is a costly business, so is competition, because competition is seen as war. Yet many leaders are still being conditioned, directly or indirectly, to adopt this mindset, drawing heavily from works like The Art of War as blueprints for business strategy.

VC’s must find the handful of companies that will successfully go from 0 to 1 and then back them with every resource.

TV is a big megaphone, and when you can only afford to spend dozens of dollars acquiring a new customer, you need the biggest megaphone you can find.

Nail a distribution mechanism for any product you want to sell.

The most contrarian thing of all is not to oppose the crowd but to think for yourself

A good startup should have the potential for great scale built into its first design.

"it doesn't matter what you do, as long as you do it well.” That is completely false. It does matter what you do. You should focus relentlessly on something you’re good at doing, but before that must think hard about whether it will be valuable in the future.